ASICS SPS
MELBOURNE POP UP
THE BRIEF
TMC supported the launch of the ASICS SportStyle Pop Up in Melbourne, bringing the brand’s “Sound Mind, Sound Body” philosophy to life through a celebration of culture, community, movement and style.
THE SOLUTION
Following the success of the pop up in Sydney last year, TMC supported ASICS to bring the ASICS SportStyle Pop Up to life in Melbourne, connecting media, influencers and community to drive attendance, visibility and social amplification.
THE RESULTS
- Strategic pre and post-event media pitching securing media placements surrounding the pop up
- Facilitated 1:1 media early access previews to build targeted media engagement and coverage
- Curated and managed the VIP media and influencer guest list, including RSVPs and opening night door management
- Coordinated event dressing, ensuring attendees were styled in the latest ASICS SportStyle releases
- Secured and managed gift bag product sponsorships to elevate the VIP experience
- Managed attendance and talent coordination for the shoe customisation workshop
- Built momentum across the pop-up period through an integrated media, influencer and community approach, maximising visibility both on-ground and across social
